Do marketing agencies help you sell? - True or False

There is a very common question we advertising agencies receive from clients: Do marketing agencies help sell?

Whether marketing agencies help to sell or not is a topic of debate that is always present in the advertising world, but it happens because clients often confuse marketing agencies with design agencies or advertising agencies.

First of all, what is a marketing agency?

A marketing agency is a company specialized in strategies that promote a product and facilitate consumer choice. Their specialty is not the design, it is not the media, it is the market, the product and the customer.

Design, social networks, communication and other tools are a complement within marketing strategies.

Having this clear, so now yes, let's answer, do marketing agencies help to sell?

The short answer is yes. Marketing agencies help generate sales, but they don't sell. The main job of agencies is. Generate leads, create value to your company's products or services and create communication funnels so that the prospects your sales team serves are better qualified.

Unlike a design or advertising agency, the return on work and investment of a marketing agency is measured in revenue, which means that to know that the strategies applied are working, they must have a direct impact on the increase in sales.

But marketing is not everything, it must also be a team effort in which the prospects attracted to the sales team can be realized by the sales team.

Inbound Marketing plays an important role here

One of the main characteristics of Inbound Marketing is that it aligns the work of the marketing and sales departments so that from the moment a product is promoted, the customer or prospect is already profiled to buy and sales objectives are considerably increased.

If you are having problems with your sales and marketing alignment, get in touch with us and let's discuss your project!