BLU is a pool maintenance, water treatment and irrigation company with more than 20 years of experience, located in Merida, Yucatan, MX.

We did the rebranding for BLU with the purpose of evolving the brand, inspired by a clean and scientific style, like their work process.

The brand applications feature a slab serif typography and a logo that represents its three services: water treatment, irrigation and pool cleaning and maintenance.