The Mexican Cannabis Institute is a project that seeks to promote the conscious use of cannabis, creating a responsible consumption.

We created a story to give birth to the project, which was founded by Sana Maria, priestess of the sacred herb: cannabis. During her mystical journey, we made three isotypes that represent each of the key moments of her life until the founding of the Mexican Cannabis Institute.

The brand tells us about the benefits of cannabis, its medicinal and recreational use and the conscious cultivation of the plant, with a narrative inspired by the mystical characters of our culture.