Naming, branding and production for a SIMCA development.

Incredible things happen in the north of the city: Nórtico, a residential area where tranquility is lived, where the wind and nature allow themselves to be heard.

Here the colors are more vibrant, the sounds clearer and time stands still to appreciate the characteristic vegetation of the region.

The conceptual proposal, identity and development of the audiovisual content had the objective of landing the utopian idea of tranquility in an urban community through colors, compositions, photography and elements that evoke these feelings.