The Government of the State of Yucatán, through the Secretariat of Economic Development, carried out the Yucatán Expone project, a traveling festival that would visit the most representative cities in Mexico, bringing a sample of Yucatán, through its crafts, gastronomy, culture and commerce.

We developed the campaign storytelling, as well as the audiovisual production and communication of the event in all its venues for the 2021, 2022 and 2023 editions.

The communication strategy resulted in the fulfillment of attendance and sales objectives in all the expos.