SIMCA is undoubtedly one of the most solid companies in the real estate sector in southeastern Mexico.

The storytelling focused on the need to communicate that the brand now provides a range of services that go beyond its real estate offerings, such as property management, vacation and hotel services, and community activities, making it a brand that offers more than just real estate.

The graphic line gives prominence to minimalism, using the brand name accompanied by its respective division; and the communication contemplated both offline and online media, covering most of the spaces where the audience usually is, physically and virtually.